To all you marketers out there,

How will you react to someone writing to you asking for free stuff? Scam or perhaps an opportunity to build genuine “sneezers”.

Seth Godin points us in the direction of the $39 Experiment: Asking random companies for Free Stuff. Seth wraps it up nicely - a little treat and a little time could generate a whole lot of brand equity for your business.

This may have been an exercise to test the limits by Tom Locke, but what an excellent example of how companies could build genuine 1 on 1 conversations with their customers with very little output. Del Monte foods seems to think so, if it was a genuine customer, think of the cred for their Think treats brand.