In his post “What would happen if Microsoft were to re-package the Ipod?”, Idle thoughts points us to an impression of what Microsoft would do to the beautiful artistic temperament of Apple.

It’s brilliant!! If you haven’t seen it, check it out here: YouTube

After seeing it, I can’t help but comment on how far off tech giants like Microsoft are when it comes to marketing communication. While it is not clear from the video, could you imagine the type of language being used on MS’s Ipod box! Technolatin - “a vocabulary of vague but precise sounding words that work like the blank tiles in Scrabble: you can use them anywhere, but they have no value…”

Thank goodness MS are not into baby products or we may start to get marcomms that would suggest that a baby serves as a platform for vomiting, is a seamless solution for reducing sleep time and that it supports crying!!

Kudos to MS for everything it has done…but please come to real terms with your customers (me included) before you slowly slip into the dark, dark abyss.

Read this latest article “Microsoft unveils Marketing Initiative” by Peter Svensson and see how many technolatin phrases you can pick…Is your company “people-ready” or “attempting to prolong a pre-internet, proprietary one-size-fits-all computing model”?