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April 2006

Blogosphere polluting collective consciousness?

18

April


Dave Sifry in his latest post on the Technorati WEBLOG lays down the facts on the blogosphere as seen through the tracking eyes of Technorati. As Daves suggests, the sphere is probably much bigger, but from his figures alone, I am gasping. Here’s a summary:

* Technorati now tracks over 35.3 Million blogs
* The blogosphere is doubling in size every 6 months
* It is now over 60 times bigger than it was 3 years ago
* On average, a new weblog is created every second of every day
* 19.4 million bloggers (55%) are still posting 3 months after their blogs are created
* Technorati tracks about 1.2 Million new blog posts each day, about 50,000 per hour

There’s a lot of other interesting figures on Dave’s blog for those who are that way inclined, but this has further added to my fascination of the empowerment of a global conversation. The question I ask you is whether all this infolust and millions of voices are polluting our consciousness as a society?

I tend to think that ideas and opinions regardless how big or small cannot be considered as pollution. Yes there may be heaps of it, but this very state allows people to connect and share specialised content, in this sense, more information is OK. The bigger the blogosphere the greater the amount of tools for filtering all the white noise until you get content that is truly interesting to you. It is only the voices of those that truly resonate with me that ends up on my RSS reader. I can’t agree with the notion of “information overload”…its the time of “information control”.

Speaking of voices that resonate with me, Seth Godin’s post on Small is the New Big is a good 21st century common sense look at business and marketing, I’ve linked here because i am getting the vibe that Seth would agree that many little voices are crucial to the collective growth of our hyperlinked society.

What do you think? What voices are resonating in your head? And who’s on your RSS reader? Talk back…I’d love to hear your thoughts despite the fact that I may get some staunch opposition here.


Cool hunting

17

April

The guys at Random Culture have pointed to a good compilation of great outdoor and guerilla campaigning. Created by JWT. Check it out!


Some hidden commands for your Ipod

13

April

I know some of the readers here are proud owners of an Ipod (and why wouldn’t they be) so I thought I’d share some information I stumbled across that may come in handy. I don’t know how useful or relevant these are, I haven’t had a chance to try them out on a Ipod myself, but thats where I am asking readers to post the results of their experiments. The original post was from Comman-Tab, there is considerable discussion here. Happy commanding!


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