
I read a good article titled “For youth, knowledge is currencyâ€. The article caught my eye for two reasons: 1. Despite the fact that I am no longer considered youth, I am as the Daydreamer would say…young at heart and 2. Dion Appel penned it; I really like the feel and concept of Lifelounge, so I said why not?
Dion looks into the concept of urban capital and what it consists of. He states:
“For young people, urban capital comprises knowledge, experience, skills and social connection, that when combined in the right way influence social position.â€
Fair point, but wouldn’t this apply to most people? Dion provides some very good insights and examples albeit through the same old quasi-social lens. Being in the marketing / culture / communications type industry, I can’t help but think Dion is just performing yet another exercise in flattery disguised as sociology. After all, being the chief executive and co-founder of Lifelounge, a media and communications company that specialises in the youth demographic, there is good reason for it. (more…)








