You don’t need to be a surgeon general to know that fat inactive kids make fat inactive adults creating a burden for the rest of us and the public medical system.

Beside that, who wants half of the population to be unhealthy and unhappy? It’s funny to watch fat people struggle up stairs and take up two seats on a train, but at times it’s inconvenient and sometimes I want to slap that cheeseburger or bucket of chips out of their chubby hands.

This sort of thing starts pretty early though, and often with big corporate involvement. McDonalds and more recently the new kid on the Aussie block, Krispy Kreme, target kids in their pursuit of world dominance.

Kripy Kreme in particular has a solid marketing strategy of using giveaways and discounts to school fund-raisers instead of advertising campaigns. Even their recent CBD openings involved hundreds of thousands of free doughnuts instead of banners and newspaper ads.

I’m not a big fan of “reality” TV, but I admit that I have stopped for a few minutes here and there to laugh at the fatties on Biggest Loser. We have more and more people suffering from Obesity in this country, and yes it is an illness. It stems from unhealthy lifestyle, and begins with a choice to eat too much and not exercise, but it soon reaches a point where the fatty loses the choice and spirals out of control.

So what can we do? Well unfortunately it’s a community issue, as governments are too scared of big companies, and Krispy Kreme, like McDonalds, has made millions on the wave of fat that is slowly engulfing the world.

Ban them from school fundraisers to start with. The money may be handy, but the message is a bad one for kids.

Don’t buy them at all. If you feel like an occasional doughnut, go to the old van at local markets and get the real thing.

Australia was targeted in 2003 as the host to the first non-American Krispy Kreme (Sydney). We were obviously identified as a little America, following our bigger, fatter cousin into any fad or fray.

We’re getting as fat and greedy as America, but it doesn’t have to be this way. Say no to Krispy Kreme.