“In a world where metrosexuals–stylish, well-groomed, and sharply dressed men–have taken the center stage in defining the new masculinity, small pockets of men are starting to emerge, rebelling against the status quo. This new breed of man has rejected a lifestyle of wine tasting, pedicures, and excessive cultural awareness (i.e., any cultural awareness). This newly born response to metrosexuality is gaining momentum like never before, calling back to a day when men proudly wore plaid, ate liver and onions, and smelled like motor oil by choice. This modern man has come to be known simply as: the hetrosexual.

Hetrosexual men aren’t afraid embrace their masculinity. They eat, drink, and sleep like real men: fully engorged. There’s no such thing as a “fashion faux-pas” in the world of hetrosexuality. In fact, even the use of the phrase “faux-pas” draws the ire of the hetrosexual man in the form of beatings and social isolation (preferably both). These are men who refuse to be pigeonholed into the constraints of sexual ambiguity, and gladly welcome every opportunity to crotch-wrestle a hot babe. Hetrosexuals are making it cool to be straight again; straight is the new gay.” - Maddox, on Amazon.com

Perhaps you have heard of a book titled The Alphabet of Manliness? No? Neither had I. George Ouzounian, owner of the Best Page In The Universe has penned this nasty little number extolling the virtues of allowing your testosterone to freely express itself. Rebel against fine clothes and fashionable haircuts! This book is the ‘must read’ for the year. Feed your inner neanderthal and buy a copy here and check out the associated site here.

While you’re feeling manly and everything that goes with it, take a little test to see if you’ve got what it takes to spot a pedophile in your neighbourhood. If this sort of humour isn’t your scene, and it’s not for everyone, then I strongly advise that you do not venture anywhere near the Best Page In The Universe. Oz has warned you. Do not take it lightly.

BGE rating:

This is another book review from the goat! I don’t think that my comments on how good a book is would really cause any ripples, or even get people reading it, but I’m going to give my 2-cents worth anyway.

I must say that I was a little “non-committal” when Freakonomics - A rogue economists explores the hidden side of everything was recommended to me by a dear friend, who despite our relationship only revealed to me lately that he actually majored in Economics (you would never pick it!) I have read my fair share of textbooks in Economics, in fact I find the subject very interesting but this is the only economics book I’d ever label a page-turner. An extraordinary work of social science explanation without oversimplification.

I can’t really pinpoint the key hook that finally got me, I finished the book when I was somewhere over the South China Sea on my way back to Melbourne from HK, so I had time to contemplate the reasons, I came up with 4 possibilities. 1 - Its wacky revisionist title. 2 - Its unsettling take on Roe v. Wade 3 - Its compulsively readable argument that economics does nothing more than study the incentives that drive us or 4 - Just the fact that one of the authors is a mad golf enthusiast like me. Probably all of the above. If you have some time and haven’t read it already then give it a go. On the author’s blog you will find the book has just won the BookSense Award for non-fiction of the year, so there are obviously some people out there who think it’s great. (more…)

There has been much talk between a few of us on the topic of a MBA…Well it looks like Josh Kaufman (an assistant brand manager at Procter & Gamble), along with the endorsement of change agent Seth Godin is onto something. Forget about the $$$ required for an MBA, The Personal MBA is worth a look.

In keeping with my regime of life long learning, I have decided to enrol in PMBA (as well as the fact that I have read 3 books on the list already)